Tuesday, April 7, 2009

Interview with Toy2r Raymond Choy

Interview with Toy2r CEO Raymond Choy from Format Magazine.

excerpt from article:

"Format: what is the most unusual/creative toy custom that you have seen so far?

Raymond Choy: We had been following the development of an artist, Emilio Garcia. He is a very talented young man and developed the resin figure known as the Jumping Brain (a brain with frog-like legs). When I first saw it I was not sure what to make of it but the more I studied it and saw the detail and the talent that was poured into the figure, I grew attached to it. So we contacted Emilio for permission to show the figure in our booth during Toy Fair. The response was so overwhelming that we are now working out the details to re-create his vision into vinyl, mini figures and more.

Then there is Jason Freeny who developed the QEE Anatomy piece for us. He is a very talented individual. I got to meet him in New York and he showed me a lot of his work and I was very impressed. He used our Baby Qee figures for a couple of customs and I was so impressed that we are going to reproduce them as limited collectibles. We are also working on the QEE Anatomy piece and are planning to develop it into our flagship release for 2010!"


1 comment:

Jeremy said...

Oooh, you're flagship!